Bankrupt Iceland pins its hopes on whaling – but will it work?


“Whaling can help rebuild our economy” has been the theme of a high-profile ad campaign in the Icelandic media in recent weeks.


Running across TV, radio and newspapers, it promises that the whaling industry can create up to 300 new jobs – a significant number in a country of 319,000 inhabitants struggling with rising unemployment, a worthless currency and a collapsed banking system.


The campaign has also been heavy on nationalistic imagery, showing images of the Icelandic flag juxtaposed with historical pictures of whalers and whaling ships. The message resonates strongly in a nation that used to survive on fishing and farming.

From The Guardian


1 Response to “Bankrupt Iceland pins its hopes on whaling – but will it work?”

  1. 1 Lesley Dewar March 4, 2009 at 3:07 pm

    This was my first time at the Perth Writer’s Festival and I just loved it! Chris Pash’s workshop and his book The Last Whale have made a great impact on me, both from learning about how to write non fiction and an objective view of why and how whaling can and should be stopped.

    I think this should be a standard history / sociology text book in our schools.


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