New name – still the same

It’s not just businesses that are changing names and starting up again with a new identity. 

Former Glitnir CEO Larus Welding has reportedly started calling himself Larus W. Snorrason. 

I wonder whether I could escape my price-indexed slavery of a home loan if I did the same.

glitnirislandsbanki

Coincidentally last week, Glitnir announced it would revert back to its old name, Islandsbanki (Bank of Iceland). CEO Birna Einarsdottir wryfully admitted that the Glitnir name had suffered. 

But with her still at the helm, the bank still suffers from something even Larus Welding with all his millions cannot change. New name, but still the same.

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1 Response to “New name – still the same”


  1. 1 Vilhjalm A. February 24, 2009 at 6:58 am

    I read that if you get a new name, you get a new kennitala (= identification number). And if you get a new kennitala, you are not responsible for the debts of the old kennitala.
    Is this true?

    If so, every Icelander named Zoega, Nordal, Briem, Thomsen or Peabody, could escape their debt by becoming an Einhversson. Or the Einheverssons could become Zoegas or Nordals or Briems.
    Could that happen?


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