Lord of the ring

Jón Ásgeir Jóhannesson elevated himself as the self proclaimed master of the Icelandic business world, and set himself upon the throne of a kingdom he called Baugur. Many in the land believed he was a force for good – his father was a consumer champion – but he rapidly became the poster child for all that is rotten in the Republic of Iceland.

From Paul Nathan’s article in Nei from December 20, 2008.

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